RADIO ASPEN

Music lovers

Creative direction, Art direction

BRIEF

Aspen es una radio que escuchan muchas personas mientras trabajan. Muchos de ellos son ejecutivos o directivos, en definitiva lideres de opinión. El objetico era realizar una acción que les hiciera sentir orgullosos de su radio favorita y así prescribirla entre sus contactos.

Aspen is a radio that joins many people while they are working. Most of them are executives or managers, all of them opinion leaders. The objective was to do an action that makes them proud of their favorite radio to prescribe it and to show among their contacts.

IDEA

Cambiamos sus tarjetas de visita, donde antes estaba el rol en su trabajo, estaba escrito el estilo de música que más les gusta o su banda favorita. Enviamos a todos ellos un pack de 100 tarjetas para que pudieran usarlas. En ellas podían leer el claim: » Tu música te acompaña en el trabajo».

We changed their business card, where instead of the role of their job was written the style of music they liked or the band they were fans of. We sent all of them a pack of 100 business cards to use as a personal card. At the back part was written «the radio that joins you in your work».

RESULT

El target quedó gratamente sorprendido. Recibimos miles de llamadas a la radio contándonos lo orgullosos que estaban de haber recibido sus nuevas tarjetas de visita. Incluso algunos de ellos decidieron pedirnos más unidades para poder utilizarlas.

The target was so happy and surprised. We received many calls to the radio telling us how proud they were about their new business cards. So of them even asked for more cards to use them in the future.